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Heck, I don’t know. I hope not, but I’m biased.

What I do know is questions like, “Will ChatGPT replace copywriters?” or “Will ChatGPT replace coders?” are shortsighted. That’s because ChatGPT is going to change everything about how we search, discover and communicate information.


So where does that leave brands and marketers?


Almost 80% of consumers choose a brand they perceive as more “authentic” over a competitor. In an era where brand chatter feels relentless and cacophonous, perceived authenticity is a rare quality that consumers crave. It’s not easy to capture, but when you do, it can be articulated across any platform: From packaging to TikTok. Authenticity is king.


Can ChatGPT alone make those authentic connections for companies? No. Yet.  But a skilled marketer experienced in authentic branding can wield this AI as a very powerful tool.


How Can I Help?


I specialize in connecting brands with consumers in meaningful ways, and approach ChatGPT as a tool to augment early-stage creative ideation. It’s proven useful and insightful. 


As we move forward into this brave new world, brands need creatives who use every tool available. ChatGPT is a paradigm-shifting resource that every marketer should learn, and I can help.


To learn more about how ChatGPT can augment your marketing, communications, or brainstorming efforts, or to hire a freelancer who’s not afraid to transparently use this new tech when there’s a need, drop me a line on any of these:

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Art by Midjourney. 

Copy by ChatGPT.

Prompts & photoshopping by me.

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