About
Howdy
I'm a Colorado-based brand strategist + copywriter living in the foothills of the Rocky Mountains where I spend my free time writing, kayaking, hiking 14ers, hanging out with my dog Redwood and thinking about the billions of human, AI and corporate voices that fill our world.
​
I founded the strategic branding outfit STATEN Storyhouse in 2023, and I partner with agencies, brands and organizations across the country to deliver sharp strategies.
​
I’m also a radio DJ on community-supported KRFC. My Monday evening show, “The Wind Down” (6-8 pm MT), is two-hours of chill music designed to help you relax after a busy start to the week. Tell your smart speaker to play KRFC!
Album of the day
Experience
Principal Strategist
STATEN Storyhouse
Fort Collins, Colo.
Helping brands align message with mission through clear, confident strategy. I lead development of brand positioning frameworks, strategic messaging systems and brand voice development that simplify complex ideas and build lasting audience connection. Clients span CPG, emerging tech, education and entertainment.
Brand Strategist
Boeh Agency
Philadelphia, Penn.
Developing brand strategies and messaging for category leaders in the water industry, covering municipal, industrial and commercial water brands for brand launches, repositioning, website overhauls and conference brand activations.
Senior Copywriter & Managing Editor
Lemonade the Agency
Oakland, Calif.
Developed ground-up brands in gaming and tech, launched products for new markets in entertainment, repositioned brands in crisis and helped land Fortune 500 clients with creative thinking and personable pitch skills.
Senior Copywriter
Colorado State University
Fort Collins, Colo.
Roles with both VP of University External Relations and Dean's Office for College of Agricultural Sciences. Spearheaded a more empathetic rebranding at the College of AgSci to better align with 21st agriculture research and inclusive recruitment goals, and developed crisis communication plans for VP of University External Relations.
Senior Copywriter
New Belgium Brewing
Fort Collins, Colo.
Developed the brand voice and verbal identity for Voodoo Ranger line of beers for launch (now most-popular IPA brand in the US). Specialized in brand storytelling. Managed New Belgium social media, email marketing, blogs and packaging/paid copy for the brewery's entire family of beers.
Copywriter
Advertising Research Foundation
NYC
Copywriter
Wild Rock PR & Marketing Agency
Fort Collins, Colo.
Led the Foundation’s marketing efforts around advertising research, implementing best practices for event marketing, SEO strategies, social media content development and branding.
Developed branding and social media content for clients in outdoor adventure, municipal utilities, government and defense.
Editor
DRAFT Magazine
Phoenix, Ariz.
Reporter
Connection Newspapers
McLean, Va.
Editor and reporter for the (then) largest-circulated magazine covering the intersection of consumer lifestyle and craft beer. Spearheaded content for front-of-book, features well, reviews section and developed popular beer reviews YouTube series.
General assignment newspaper reporter for the (then) largest-circulated local news publisher in the metro Washington, D.C. region.