In 2018, DISNEY reached out to a number of breweries around the country to pitch fictional beer brands for inclusion in the new STAR WARS: GALAXY'S EDGE theme park at DISNEY WORLD in Orlando, Fla.. The creative ask was to take an existing beer (in this case, New Belgium's 1554) and rebrand it with a new name and back story in step with STAR WARS canon.

 

For this project, I developed 10 concepts to pitch, with the help of top-class designer Patrick Morgan, who sourced the art and designed the layout.

 

DAGOBAH DARK was accepted by DISNEY as a permanent tap in the theme park at DISNEY WORLD.