CAMPAIGNS & PRODUCT LAUNCHES
A brief overview of a few brands and concepts I've had a heavy hand in creating, scripting, and executing for national release.
Citradelic was a name and concept I developed by combining my love for Citra hops (featured in the beer, as well as citrus fruit) and psychedelic rock-n-roll. The beer became the most successful craft beer launch that year. To coincide with my branding concept, I've pitched a "Citradelic Presents..." campaign to position the IPA with music content filmed at the brewery, much like NPR's "Tiny Desk Concerts." 2015.
Just a smattering of products I've branded, or scripts I've written to support the launch of a new concept.
I specialize in naming brands, bringing them to life, and creating campaigns to break through the noise.
This is the trailer I scripted for a series of episodic videos I wrote about the creation of a new kind of beer: Mural, New Belgium's easy-drinking and refreshing beer-y take on the popular Agua Fresca drink. 2018.
For the launch of New Belgium's new year-round Fat Tire Belgian White, I wrote a script for a traditional taste-off against Blue Moon. 2017.
Hemp and hops unite. For the release of New Belgium's The Hemperor HPA, an innovative beer that blends aromatics of hemp and hops, I wrote the script and interviewed the subjects for this "Great Moments in Hop History" video. 2018.