Brand Voice
Style Guide
Define your most important brand advocate.
Do you know who is narrating your brand?
86%
of consumers say brand authenticity directly
influences their purchases.
People don’t want to be pitched,
they want to connect.
A brand voice converts in ways regular sales language never will. That's because it's crafted to reflect the values and lifestyle of you and your target consumer.
What is Brand Voice & Brand Tone of Voice?
Brand Voice
A brand voice is the distinctive persona a brand takes on in its communications.
Brand Tone of Voice
A brand tone of voice (TOV) is part of a Brand Voice. It's the range of moods or emotions a brand voice expresses.
Consistency
Your brand voice is recognizable across all customer touch points.
EngagemenT
Your brand voice comprises a variety of tones that allow you to engage customers in different situations.
DifferentiatioN
Your unique voice sets your brand apart from competitors.
CONNECTIONS
Your brand voice gives you tonal depth for impactful storytelling.
Create a Brand Voice Guide
My method is informed by experience developing and servicing brands on both agency and brand teams.
I specialize in crafting research-based Brand Voice Guidelines that fit neatly into Brand Guides for internal reference or for quickly onboarding an agency.
Brand Voice Guide Includes:
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Brand Voice Audit & Recommendations
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Competitor & Target Demo Research
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2-Hour Brand Tone of Voice Workshop
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Brand Voice Guidelines
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Audience Demographic Profile
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Brand Voice - Persona & Tone Attributes
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Brand Vocabulary
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Usage Guidelines
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Social Media Guidelines
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Community Management Guidelines
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Crisis Communications Guidelines
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TOV Prompts for ChatGPT AI
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2 Rounds of Revisions
Professionally Designed
Brand Voice Guide
Actionable Direction
Shareable Reference
Let's Create Your Brand Voice
Brand Voice Audit Package:
Price: $500
Brand Voice Audit &
Recommendations Package:
Price: $750
Brand Voice Guidelines Package:
Price: $2,000
I
Some of my handiwork.
Voodoo Ranger IPA
The cool, mischievous brand voice for the 2017 launch of New Belgium Brewing’s Voodoo Ranger IPAs, including the brand mascot Voodoo Ranger.
In 2023, it became the most popular IPA brand in the US
San Francisco Marathon
An inviting, encouraging brand personality and accompanying tone of voice for the storied marathon in support of its 2023 campaign, resulting in record-breaking attendance.
Iskra
A community-minded brand tone of voice for the launch of this hub for blockchain-based gaming innovation and multiplayer experiences.
Brands I've serviced.
EXPLORE
What is
Brand Voice?
Brand tone of voice refers to the consistent style and attitude of communication that a brand uses across its channels and consumer interactions. It can be expressed in an Instagram caption or a Press Release. Brand tone of voice serves as a unique expression of the brand’s personality, values and way of engaging with its audience, helping to create a recognizable and relatable identity.
But here's the catch...brand voice can modulate using established Brand Tones of Voice.
What Does
Brand Voice Do?
Did you know brands that commit to consistent branding see a 33% increase in revenue? Brand tone of voice is crucial because it creates a consistent and recognizable identity, enabling a brand to build trust and establish a strong emotional connection with its audience.
It differentiates a brand in our oversaturated digital market, ensuring that communications not only reflect the brand’s values and personality but also resonate deeply with the target audience, creating a lasting impression.
Famous Brand Voices
APPLE
Innovative: Consistently emphasizes its role in innovation.
Simple: Communicates clearly and concisely, reflecting product design philosophy.
Premium: Tonally sophisticated and aspirational.
NIKE
Inspirational: Encourages you to “Just Do It.”
Empowering: Motivates everyone to be their best through sports or personal achievement.
Bold: Tonally confident and assertive, mirroring its brand ethos.
Airbnb
Friendly: Always warm and welcoming, reflecting its community-based model.
Inclusive: Emphasizes bringing people together from all walks of life.
Adventurous: Encourages exploration and new experiences.
SLACK
Conversational: Uses a casual, chatty tone to feel accessible and user-friendly.
Helpful: Focuses on assisting users.
Witty: Playfulness creates an enjoyable user experience.
TESLA
Futuristic: Emphasizes innovation.
Visionary: Wants to revolutionize transportation and energy.
Confident: Asserts its role as a leader and pioneer.